"WE'RE GOING TO DISNEY WORLD!"
Of course you are. It's a great paying gig for any BM/WOC (Big man/woman on campus) that almost everyone knows. Super Bowl's Most Valuable Player usually gets an offer to make a quick buck by promoting Disney World. This year, it was Q.B. Tom Brady and his buddy, tight end Rob Gronkowski who pocketed big dollars. Rumor has it Brady got quite a bit, possibly as much as $300,000... plus half price on all tickets (kidding).
Here's something you may not know: It was quarterback Phil Simms of the New York Giants who won Super Bowl XXI in 1987 that was the first paid to say that phrase. He received $75,000... and so did loosing quarterback John Elway of the Denver Broncos, because when the Disney contract was signed before the game, the winning team was not known, so Disney was ready either way. The one exception is that Elway, as the loser, was not committed to go. That's what I call easy money.the first aircraft to circle the globe without stopping or refueling, in 9 days. While dining with Michael Eisner, CEO of Disney and his wife, Jane, Yeager was asked what he was going to do next. He said, "I'm going to Disney World." It was Jane Eisner who suggested to her husband, that comment would make a great commercial. Thus, one of the best marketing ideas in the world was born. That gem, all for the price of a dinner.
All in all, that phrase, "I'm going to Disney World," has sent more than 100 speakers and counting to see Mickey Mouse and all that mouse represents, in Orlando or Anaheim. It has been spoken mostly by NFL players, perhaps because the Super Bowl has a super large audience, and there is not any other commercial playing during the game that is less expensive ($5.6 million for 30 seconds this year) or better remembered than "I'm going to Disney World."
Miss America said it commercially in 1988 as did two American Idol winners later. A few Olympians, several race car drivers, the entire US Women's National Soccer team, and a few NBA, MLB and NHL players have made the trip. So also have four worthy college graduates.
Who is next? We'll see.
I was on the All America first collegiate bowling team that year and actually had my name in the National Bowling Hall of Fame at one time. I actually spent much of my youth in my dad's bowing alley. But no one wants to grow old smelling of sweat and smoke of that day. Love, marriage and wonderful children far outpace any 300 game. I don't do that any more but it was great in my youth.